Mavrud can be found in most central Balkan countries like Albania, Serbia and Macedonia, but mostly in Bulgaria. It is considered the pearl of the Bulgarian red wine.
The best conditions for growing Mavrud are warm micro regions without the danger of low winter temperatures and deep, fresh alluvial soils.
The wines made from this grape have a lot of tannin. They are characterized by a deep ruby color, blackberry flavor, acids in the reserve, fresh, sweet and pleasant flavor. In contact with oak the wines get a dense, harmonious and soft flavor, as well as a sophisticated and strong taste.
The name Mavrud comes from the Greek word for black. Its cultivation is difficult and requires great attention. Wine makes its harvest late. Some wineries compare the difficulties in cultivating Mavrud with those of Pinot Noir, the typical red variety of French Burgundy and another international variety grown in Bulgaria. Others claim that the wine produced from Mavrud grapes is similar to the Murvedere variety from the French Rhône Valley.
Mavrud has been developing in the region for centuries. The main region where Mavrud grows is located in the southern part of Plovdiv, the ancient Philippopolis. Asenovgrad to the east and Perushtitsa to the south are the main centers for making this spectacular wine. The area offers a combination of classic tourism and wine tourism. Apart from Plovdiv, famous for its picturesque old quarter, Asenovgrad is located in the place of the ancient Thracian town of Stenicachos. His name was given in 1934 in honor of Tsar Asen. The medieval fortress over the city is an important landmark, but Asenovgrad is also known as an important stop on the "wine road" of southern Bulgaria.
At the foot of Mount Hemus, 22 km south of Plovdiv, there is another area where Mavrud - Perushtitsa is grown. This city has a remarkable place in Bulgarian history because of the battle that took place there against the Ottomans in 1876. But the city also ranks high among the wine lovers because of its quality of Mavrudda.
After 1990, many former landowners began the procedures for the re-acquisition of the property, which was nationalized by the communist regime. Some cooperatives were transformed into private companies. The result is the creation of new wine cellars specializing in Mavrud.
Mavrud is part of the Bulgarian culture and should not be missed whether you are doing a wine tour or just a tour of the region.